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What a Mock American Dining Room Taught Toyota About Selling Cars in the U.S.

Forty years ago, Toyota pulled off one of the most unusual product research experiments in automotive history. The company’s California-based design team shipped an entire replica of an American dining room to Japan, set it up for executives to walk through, and used it to reshape how Toyota thought about its U.S. customers. That single…

Reviewing the Latest Chevrolet Equinox and Volkswagen Tiguan

By combining the functional cool of an SUV with the smooth efficiency of a sedan, crossovers have become incredibly popular. Both the Chevrolet Equinox and the VW Tiguan have proven very popular with crossover buyers, and both models are now entering a new generation. The narrative is set to compare the two head-to-head.

Mazda CX-5 vs Toyota RAV4: A Style Leader Takes On the Top Seller

The Toyota RAV4 is the top-selling model in the compact category, and it’s one of Toyota’s top-selling models overall. It has long been a favorite for drivers who want a compact SUV, but the Mazda CX-5 increasingly turns heads for its stylish and premium experience. Let’s take a closer look at how they compare.