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  • Author: Casey Garner
Corolla Cross

What a Mock American Dining Room Taught Toyota About Selling Cars in the U.S.

Forty years ago, Toyota pulled off one of the most unusual product research experiments in automotive history. The company’s California-based design team shipped an entire replica of an American dining room to Japan, set it up for executives to walk through, and used it to reshape how Toyota thought about its U.S. customers. That single…

Ford sedans

Ford Could Return to Sedans, Maybe, Possibly

When Ford axed the Fusion back in 2020 and said goodbye to the Taurus a year before that, plenty of sedan fans mourned the end of an era. The Blue Oval seemed firmly committed to trucks, SUVs, and the Mustang. Now, with new car prices hitting record levels, Ford’s leadership is singing a slightly different…

When a Hyundai Taught Porsche How to Build Electric Sports Cars

When a Hyundai Taught Porsche How to Build Electric Sports Cars

Porsche engineers just admitted something nobody expected. After driving Hyundai’s Ioniq 5 N multiple times, they’re completely rethinking their approach to electric performance. Frank Moser, who runs Porsche’s 718 and 911 programs, called the Korean crossover “eye-opening” and said his team learned things they plan to use in the upcoming electric Boxster and Cayman. Even…

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